Research Driven Culture
Over
twenty five years ago VSS created a unique research product for its
targeted industries. Focused on analyzing the
fundamentals of the information, education,
media, communications and business services industries from the perspective of
operators, the
VSS Communications Industry Forecast
("the VSS Forecast") is a detailed analysis of spending patterns and
industry drivers for all of the major segments and sectors of the
media and communications industries. The VSS Forecast has become a
widely recognized industry standard and is used by companies around the world for budgeting,
forecasting and benchmarking, as well as by consultants, research
analysts, lenders and investment bankers who cover the industries. In 2010, VSS introduced the
VSS
Communications Industry Historical Database (" the VSS
Historical Database") which includes 35 years of accurate spending data and trends
divided by Industry Sector and Revenue Stream with more than 4,000
unique data
sets.
In addition to the VSS Forecast and VSS Historical
Database (available
by subscription), VSS has previously distributed several other
publications, including the VSS Communications Industry Report and
Investment Considerations for the Communications Industry, a
comprehensive review of key data, trends and drivers impacting the
media industry, and most recently.
In addition to the published research, VSS has
proprietary research that is developed for and used exclusively by
VSS for its investment process, including the VSS Database which contains extensive information on
approximately 30,000 separate media company ultimate parent
companies globally.
VSS's extensive research, both published and
proprietary, helps inform our investment decisions. In addition,
such research helps foster an environment of ongoing inquiry and
insight into industry trends and strategic positioning for our professionals
as well as our management
partners.
